EA Plans To Add "Thoughtful" Advertising To Its Video Games

Advertising has long been a part of the video game industry, but with the development of online technologies, new opportunities are opening up. EA CEO Andrew Wilson stated his desire to make more money from advertising, which, in his opinion, will be a "significant growth driver for us.

" Wilson also said he was looking for ways to integrate advertising into the gameplay to make it "more thoughtful." However, EA was not always distinguished by the "thoughtfulness" of its decisions, which caused discontent among the players.

Thus, EA games that already partially require a season ticket and contain many microtransactions may soon become a source of "thoughtful" advertising. Do you think this will improve your gaming experience?