Home Business Tech Universal Robots Expands National Network, Target RM1.6 Billion Automation Market

Universal Robots Expands National Network, Target RM1.6 Billion Automation Market


Universal Robots(“UR”), is the leading collaborative robotics company, is strengthening its partner network in Malaysia. The four new partners, industrial technology integrators, will provide SMEs and enterprises with robot automation solutions. Frost & Sullivan finds that the total automation and control market in Malaysia will be worth USD 409 million (RM1.636 billion) by 2021.

Universal Robots Expands National Network, Target RM1.6 Billion Automation Market
Shermine Gotfredsen, General Manager, Southeast Asia and Oceania

Shermine Gotfredsen, General Manager, Southeast Asia and Oceania at UR said: “Malaysia is an important market for Universal Robots due to rising demand for automation and strong government support for robotics. Our new partners have the technology expertise to assess, recommend and implement appropriate UR cobot solutions, notably for companies new to automation. They will also provide hands-on training to managers, technicians and workers. Cobots’ endless benefits and wide range of applications offer huge advantages for industries in Malaysia, enhancing productivity, quality and workers’ wellbeing.

Universal Robots Expands National Network, Target RM1.6 Billion Automation Market

“Firms that have gone the automation route have increased production by as much as 300 per cent while reducing defects by 90 per cent[2] and lifting profits by 20 per cent[3]. Average automation levels within Malaysian manufacturing firms are still low—with 80 per cent automating less than 50 per cent of their processes[4]. As businesses face rising costs for raw materials and a weak currency, investing in innovative automation technology is necessary to remain competitive. Those that have not done so must make the transition quickly,” she added.

Bizit Systems in Johor, Multitrade Asiapac and Servo Dynamics in Penang, and T. E. M. Engineering in the Klang Valley, join a growing network of UR channel partners in Southeast Asia to support increasing demand for collaborative robots (cobots) in the region. In Malaysia, cobots are deployed in industries such as electronics, automotive, semiconductor, furniture and consumer products.

The International Federation of Robotics ranked Malaysia 29th globally for automation adoption with a robot density of 34 industrial robots installed per 10,000 employees in 2016, far below the world average of 74.

Universal Robots Drives Manufacturing Automation

Universal Robots Expands National Network, Target RM1.6 Billion Automation Market

More than 23,000 UR cobots are deployed globally, benefiting businesses regardless of size, across various industries. In Indonesia, UR cobots are improving productivity, output quality and workers’ safety, with yearly cost savings of over USD 80,000 at PT JVC Electronics Indonesia. Japan’s Nissan Motor Company’s decision to deploy UR cobots has resulted in a higher level of output and stability as well as time and cost efficiencies. Nissan’s aging workforce also enjoy a reduced workload, and were redeployed to less strenuous tasks.

Growing Importance of Automation in Malaysia

Universal Robots Expands National Network, Target RM1.6 Billion Automation Market

Demand for automation and robotics continues to grow in Malaysia. The country was listed among 25 “Leading Countries” well-positioned to gain from Industry 4.0 in the Readiness for the Future of Production Report 2018 by the World Economic Forum.

Government incentives are driving automation adoption among SMEs in the country, which comprise 97 per cent of manufacturing firms. The Ministry of International Trade and Industry (MITI) is working with industry players on a National Industry 4.0 Blueprint this year, prioritising the uptake of new technologies, including robotics, to enhance the adoption of Industry 4.0.

Malaysian manufacturing is an important economic sector contributing 22.8 per cent of GDP in 2017 or RM308.37 billion. The country’s GDP rose 5.9 per cent last year, its best result in three years, with domestic demand driving growth.

Universal Robots Continues to Grow Global Market Share

The global surge in demand for robots across industries is reflective of UR’s business growth. The company is the world’s leader in cobots with a global market share of 58 per cent (BIS Research) and has sold more cobots than all its competitors combined. The company has been widening its distribution channels in multiple markets; currently it has 300 distributors in more than 50 countries worldwide. Globally, UR generated USD170 million in revenue in 2017, a 72 per cent increase from 2016.

Participation in AUTOMEX 2018

UR is participating in AUTOMEX – the leading automation and technology exhibition, from 23 to 26 May 2018 at the Putra World Trade Centre. Visitors can experience hands-on cobot applications at Booth 4420, Level 4. UR’s existing channel partner, DF Automation & Robotics is also showcasing its latest product at the booth – the Zalpha Automated Guided Vehicle (AGV) with the UR cobot. The Zalpha AGV moves autonomously, transporting goods easily. Combined with the UR cobot, the AGV is capable of performing a wide range of applications from pick and place, painting, production and warehouse solutions and can even be used in hospitals.

There will also be a special World Cup-themed cobot showcase at the Level 2 foyer. The showcase allows visitors to aim and kick a ball through a World Cup display board using the UR cobot, to demonstrate collaborative robot technology’s ease of use and flexible deployment alongside people.


About Universal Robots

Universal Robots was co-founded in 2005 by the company’s CTO, Esben Østergaard, who wanted to make robot technology accessible to all by developing small, user-friendly, reasonably priced, flexible industrial robots that are safe to work with and on their own can be used to streamline processes in the industry. The product portfolio includes the collaborative UR3, UR5 and UR10 robot arms named after their payload in kilos. Since the launch of the first UR robot in 2008, the company has experienced considerable growth with the user-friendly robots now sold in more than 50 countries worldwide. Within 12 months, the average payback period for UR robots is the fastest in the industry. The company, a part of the US-based Teradyne Inc., is headquartered in Odense, Denmark and has subsidiaries and regional offices in the US, Mexico, Germany, Spain, France, Italy, Czech Republic, Turkey, India, China, Japan, South Korea, Taiwan and Singapore.